When it comes to online marketing and optimum brand presence on the internet, no businesses can go on for long without an effective SEO strategy in place. SEO is a process of understanding the search engine algorithm and making the most of it to rank a website higher on SERP. While SEO helps businesses get its website on top and CRO or conversion rate optimizer focuses on converting leads into sales, both are equally necessary. SEO Company Sydney has perfected a way to strike a balance between SEO and CRO to give their clients optimum reach and business growth.
In SEO, UX or User Experience is as crucial as website design. When a website is designed to load faster or made mobile responsive, search engines give them a priority and show them to their users.
But data is a vital element for creating CRO friendly SEO strategy. Without relevant data and statistics, professionals from SEO consulting company cannot draft an effective strategy.
So let’s find out some ways to combine SEO and CRO into one winning strategy:
Strategy 1: Maintain entry page ‘scent.’
When it comes to running an ad, there should be uniformity between advertisements, the landing page it is directed towards. If your audience clicks on an ad and lands at a completely different page, he will not return to your website, let alone make a purchase. Having uniformity also ensures that your visitors stay for longer on your site and take appropriate action.
The simplest way to align your website is to create a title tag and H1 heading that matches with each other. Your website design should be attractive yet simple enough for your users to navigate through. Remove all out of stock product from the search result.
Strategy 2: Combine A/B testing with SEO
Split testing is an effective tactic to generate leads and get more traffic. But one needs to be careful when conducting the split testing.
So, how does A/B testing work?
In split testing, you create two versions of the same page and disseminate it across the users. The page that performs the best is finalized and used. But there are many things to keep in mind when doing A/B testing. Since it can be confusing for Googlebot to choose which page to show to its users, there should be a plan in place.
Instead of deciding on which page to run and which not, one can forecast the performance and then determine which copy to keep based upon the final result.
Strategy 3: Improve page-loading time
The page-load time of a website is an essential factor in determining how long a visitor will stay on the site. The longer the page load time, the higher will be the site bounce rate. SEO specialists emphasize on improving the page load time of the website both on the desktop and mobile devices.
There are several tools through which you can calculate the page load time of the website and work upon improving it.
The simplest and most effective way to improve your website’s load time is to get rid of heavy codes. Bulky codes can make your site to load slower and affect its user experience. Another useful tactic to improve your page load time is to compress heavy images and add alt tags.Tags: SEO Company Sydney, SEO Consulting Company